Japan is one of the world’s largest and most sophisticated markets, known for its high purchasing power, advanced technology sector, and stable business environment.
Many overseas companies choose Japan as their first step into the Asian market because:
- Strong demand for high-quality products
- Well-developed logistics and legal infrastructure
- Reputation effect — success in Japan can boost credibility in other countries
Trade shows are the most effective gateway to enter the Japanese market, allowing you to meet potential distributors, agents, and business partners face-to-face.
How to Exhibit at a Japanese Trade Show
Entering a Japanese trade show involves several key steps. Understanding the process will help you prepare effectively.
Step1: Find the Right Trade Show
- Search for events that match your industry and target audience
- Popular platforms: RX Japan, Nikkei Messe, Messe Frankfurt Japan, etc.
- Consider timing, scale, and visitor demographics
Step 2: Apply for Participation
- Submit the application forms and pay the booth fees
- Some shows require early application (6–12 months in advance)
Step 3: Prepare Your Booth and Materials
- Design and build your booth
- Prepare Japanese-language product materials, name cards, and signage
- Hire interpreters/local staff if necessary
Step 4: Attend the Show and Conduct Business Meetings
- Present your products and services
- Collect business cards and arrange follow-up meetings
Step 5: Follow Up
- Build long-term relationships with potential partners
- Send thank-you emails, proposals, and quotations promptly
Legal and Administrative Considerations
Before participating in a trade show in Japan, it is important to understand the legal and administrative requirements that may apply to your visit and your products. These rules vary depending on your business activities and the types of items you plan to exhibit.
For example;
- Visa / Status of Residence:
- For short-term business trips, most foreign nationals (including U.S. citizens) can enter Japan with a Temporary Visitor status.
- No paid work is allowed under this status.
- Regulatory Compliance for Exhibited Products
- Drones: Civil Aeronautics Act (permission may be required for demo flights)
- Medical devices: Pharmaceuticals and Medical Devices Act (PMD Act)
- Electrical products: Electrical Appliance and Material Safety Act – PSE regulations
- Consumer Products: Consumer Product Safety Act – PSC regulations
- Food products: Food Sanitation Act
Understanding these legal frameworks is crucial to avoid compliance issues during the exhibition.
How We Can Support You
As a Japanese Gyoseishoshi (Certified Administrative Procedures Legal Specialist), our office provides full support for overseas companies planning to enter the Japanese market.
We can help you with:
Pre-Exhibition Support
- Identifying suitable trade shows for your industry
- Advising on visa and entry requirements
- Translating application documents
- Preparing marketing materials (business cards, brochures, flyers, signage, etc.)
- Arranging interpreters
- Assisting with the application process and coordination with organizers
- On-site support during the event
Post-Exhibition Support
- If you find promising business partners in Japan, we can support them with:
- Import-related permits and licenses
- Product safety and compliance procedures
- Other administrative approvals required for your business field
Many excellent Japanese SMEs are open to global partnerships but lack experience with import regulations—this is where our expertise as legal professionals can ensure smooth collaboration.
Contact US
If you are considering exhibiting at a trade show in Japan, we would be happy to assist you.
Let’s make your first step into the Japanese market a success.